Now that the 2020 season is officially over, I thought it would be a good time to give a complete update on where things stand business-wise for FanGraphs. If you’ve been following these updates all season long, this probably won’t be much of a surprise.
The good news is that revenue from FanGraphs Memberships is up approximately 118%. This has kept us afloat for the past six months — it’s entirely your doing that we’re still here to give you business updates at all. Thank you, thank you, thank you!
The bad news is that advertising revenue over the same period is down 65%. Our traffic has started to return to normal, but we are still seeing a significant decline in advertising rates compared to their pre-pandemic levels.
With that said, if you used FanGraphs this season and aren’t a Member, now is the time to show your support. Maybe you’ve read our articles all season long, or for years; maybe you’ve used our stats pages and tools to help win your fantasy league. Maybe you’ve used RosterResource or listened to one of our podcasts. Maybe you’re a fellow industry member and have referenced FanGraphs in your own writing and analysis. Maybe you work for a team, and FanGraphs is your homepage.
The offseason is when our revenue is typically at its lowest and with the lack of advertising revenue this season to propel us through, every little bit will help us bridge the gap to the 2021 season.
Despite our uncertain revenue picture, we don’t plan to stand still; there’s a lot we want to do this offseason. We want to build new tools, improve our data offerings, add new voices to the site, and improve our infrastructure for the future. Expanding our offering (and undoing the very difficult budget cuts we were forced to make this spring) depends on your support.
As always, you can support our site in the following ways:
Become a Member
You can become a Member or an Ad-Free Member. You’ll see all the same great content and have access to all of our tools. Ad-Free Members enjoy the site with faster loading times and no ads. It is the best way to experience FanGraphs.
Donate to FanGraphs
We have a simple donation form you can use to donate to FanGraphs. Please note that donations to FanGraphs are not tax-deductible. For the purposes of this year’s Membership goal, we will treat every $30 donated as one new Membership towards our goal.
Gift a Membership
You can send a coupon code for a one-year Ad-Free Membership to anyone you like. The code never expires, and no credit card or other form of payment is required when the recipient signs up. Their Membership begins when they use the coupon code.
Thank you again for all your support this season!
P.S. More merch is coming for the holidays. Keep an eye out for pre-order information!
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