SXSW Guide: 4 Fun Things To Do While in Austin

Every March, the eyes of the world turn to Austin, Texas. The South by Southwest (SXSW) festival transforms this vibrant capital into a global epicenter for technology, film, music, and interactive arts.

While the panel discussions and keynote speeches offer immense professional value, the true magic of the conference often happens outside the convention center walls. Whether you are a chef scouting new flavors or a tech enthusiast looking for inspiration, the city offers endless opportunities for discovery. Our SXSW guide below outlines some of the fun things to do while in Austin for the event.

Embark on a Culinary Adventure

For food lovers, chefs, and hoteliers, Austin represents a holy grail of American cuisine. You cannot visit this city without indulging in its legendary barbecue scene. While the line at Franklin Barbecue tests your patience, the melt-in-your-mouth brisket rewards the wait.

If you prefer variety over a single dish, explore the city’s famous food truck parks. These mobile kitchens serve everything from gourmet donuts to Korean-Mexican fusion tacos. Your palate deserves a tour of this gastronomic playground, where creativity in the kitchen matches the innovation in the tech halls.

Experience the Live Music Capital of the World

Music pours from every doorway in Austin, especially during the festival. While official SXSW showcases typically require specific badges, the entire city participates in the celebration. You can find incredible talent performing at unofficial day parties and local dives without spending a dime.

Stroll down South Congress Avenue or explore the Red River Cultural District to find your new favorite band. Venues like The Continental Club or Mohawk offer intimate settings where you catch rising stars before they hit the arenas. You absorb the rhythm of the city simply by walking down the street, making every evening a potential discovery.

Recharge with Outdoor Recreation

The intensity of back-to-back panels and networking events quickly drains energy. Nature offers the perfect antidote to conference burnout. Many beautiful lakes surround Austin, so why not kick back and rent a party boat after SXSW?

Locals and visitors alike flock to the hike-and-bike trail that loops around the water. You can rent a kayak or paddleboard to view the skyline from a peaceful, new perspective. If the Texas heat kicks in early, a dip in Barton Springs Pool provides an instant refresh.

Engage with Immersive Tech Exhibits

Another fun thing to do while in Austin for SXSW is to immerse yourself in the many tech exhibits promoting future innovations. Major brands and startups build massive, immersive activations that turn marketing into art.

You’ll encounter virtual reality landscapes, testing robots, and artificial intelligence demonstrations throughout the downtown area. These interactive zones spark creativity and offer a tangible glimpse into the future. You’ll leave these installations with a broader understanding of how technology intersects with daily life.

Make the Most of Your Trip

Your time in Austin offers more than just business cards and keynote summaries. From the smoky flavor of Texas brisket to the cool waters of Barton Springs, the city provides a sensory feast that enhances your professional journey. You build better connections when you share a genuine experience with others, so take the time to explore.