MTV has been known as the music television in a variety of countries for quite some time. It was in fact the very first music Television, and even though the very first episodes were cut before it became a hit, it did not take long before it reached the hearts and minds of many people. It has since grown into one of the biggest and most successful music television brands in history. When did MTV get started?
MTV got its start back in the eighties, when it began to play music videos that incorporated dance moves. It was quickly popularized with its features on different music channels throughout Europe, including the United Kingdom. The ads for this genre of commercials were very popular, and they began to air all around the world. Because they were so popular, MTV got an enormous following and grew into one of the largest music video advertising campaigns in history. This then helped it grow into one of the biggest music video and advertising campaigns of all time.
With the success of the first music videos for MTV, came a wide array of videos that were made in response to the original hits. MTV got to where it is today with “We Are the World,” a video that has become a worldwide sensation. This single and many of the videos that followed were featured on the first “Worldwide” album. This single alone helped MTV gets its foothold in the European music video market.
It is safe to say that the “Worldwide” music video revolution of the eighties was what helped MTV get started on its path to dominance. It is also safe to assume that without MTV, many music videos would never have gotten made. With MTV, music videos became popular and were advertised directly to the audience. There was no longer the need to advertise in radio spots or television programming, which meant that the audience was directly exposed to music videos instead.
As an example of how important MTV was to the music video industry, just consider the oldies and hippies videos that were produced during this same era. In fact, “We Are the World” was not the first music video to incorporate computer animation. But MTV did make it easier for newer artists to be heard. After all, who else was going to watch “We Are the World” on MTV when it was a fairly obscure pop video? MTV introduced people to new songs by bringing in the younger generation into the arena of music videos. This type of advertising had never been attempted before and the impact was profound.
The next big break for MTV was with endorsements. People like the Beach Boys, Justin Timberlake, Rod Stewart, Michael Jackson, and many other well-known individuals used their fame and influence to launch their careers and create lucrative careers. The advertisements that aired on MTV helped to build awareness and a connection to these stars. Music videos helped MTV set the standard for how an advertisement should be made and when it should be aired.
Even after the great success of the music videos, MTV continued to air entertaining shows that helped to keep the public interested. In the late 1980s, MTV began hosting musical competitions that allowed artists from all genres to enter and battle for prizes. Video taping became even more popular as artists entered their videos in hopes of winning awards in video contests across the United States and Canada. In the process, they would receive greater exposure and recognition. The impact of video taping was significant and has remained present to this day.
Perhaps one of the most important factors in the rise of MTV was the amount of programming that was being added to the air. MTV allowed for a greater variety of music videos to be broadcast. As a result, by the late ’80s and throughout the ’90s, the number of music videos being produced on MTV was on the rise. Today, MTV is one of the most dominant American pop culture phenomena and continues to entertain an audience of millions each day.
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