As LeBron James chases his fourth NBA title, it is his off-court championship that is being recognized.
The Los Angeles Lakers star will be featured on Wheaties boxes — along with the students and community from his I PROMISE School.
The brand unveiled the box Wednesday, noting, “Champion is not who you are. It’s what you do.”
James is featured on the front of the box, with the background a collage of images from the school. The back of the box features more students and details the importance of the school to James.
“The school is built on the premise that no one walks through life alone,” the box reads. “Every day when the I PROMISE kids and families walk through the doors … they know the path they’re on is the path of a champion.”
The school responded to the announcement with a tweet, saying, “Our kids?! LeBron?! The @wheaties box cover?! What an honor and inspiration it is for our scholars to see themselves on the iconic Wheaties box alongside their hero, leader, and true champion of change. @KingJames.”
This is the first time James has been featured on the Wheaties box.
A baseball hitter's success at the plate is contingent on numerous factors, from their stance…
Discover the best tickets for upcoming music and concerts! Explore live events, view seating charts,…
Learn how to find the best country music concerts, pick the right venues and seats,…
Relive your travel adventures in creative ways that keep the memories alive. From food and…
Securing a vehicle for your getaway requires planning to avoid fees and headaches. Find out…
Go-karts bring families together with excitement, skill-building, and fun. From safety features to bonding moments,…